How a New Strain of Goth Alt-Pop Evolved on TikTok
Artists like Mareux, ThxSoMch, and d4vd are infusing their Alt-Pop with Goth, Darkwave, and Post-Punk elements, producing their music on Bandlab, and taking over TikTok.
Michelle is a Third Bridge Creative contributor whose work has appeared in New York Magazine, Rolling Stone, NPR Music, Teen Vogue, and Pitchfork.
Artists like Mareux, ThxSoMch, and d4vd are infusing their Alt-Pop with Goth, Darkwave, and Post-Punk elements, producing their music on Bandlab, and taking over TikTok.
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Yeat’s rise shows that going viral on TikTok can be a great way to break through to a new audience, but cultivating a persona can sustain that hype.