How to Plan a Tour Using Streaming Data: Part 3

Special thanks to Paradigm Talent Agency’s Diana Gremore for her first-hand insights on this article.

The live sector of the music industry, which provides a major source of income for indie artists especially, has undoubtedly been hit hardest by the ongoing COVID-19 pandemic. We want to offer a bit of hope to artists, venues, bookers, and anyone else involved in the live space: Things will eventually get better.

So, while you’re staying safely socially distanced, let the final part of our tour miniseries get you ready to hit the ground running at the end of all of this.

By now, you’ve already started routing your tour, and you also have a shortlist of potential support acts, thanks to the wide world of geo-specific streaming data at your fingertips. But there’s so much more to data-driven tour planning than just those general strategies.

For instance, how do you know what kinds of venues to book? How do you negotiate with local promoters? And maybe most importantly, how do you grow your audience base in the process?