Bogotá, Colombia…one of the seven Latin American cities sparking hits around the world (Photo by Michael Barón)

Trigger Cities Mini-Series: [Part 1-Concept] [Part 2-Southeast Asia] [Part 3-Latin America]

In May 2019, we explored Chaz Jenkins’ concept of “trigger cities”. In June 2019, we applied some of those global streaming ideas to Southeast Asian cities: Bangkok, Jakarta, Ho Chi Minh City, Singapore, Quezon City and Kuala Lumpur.

We took a platform-centric approach, dissecting the YouTube views, Spotify monthly listeners, Shazam chart occurrences and Instagram followers of those cities, and got a feel for who they favored and on what platforms.

Today, we’ll do the same in Latin America.

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