YouTube’s global importance is no secret, but its playlist stats tend to go under the radar, as most people think of it more as a video streaming platform than an audio streaming platform. When it comes to international audio consumption, however, YouTube is undoubtedly No. 1, so you'll likely want to start thinking about incorporating YouTube into your digital strategy.

One way you can do this is by tracking YouTube playlists as part of your daily routine and thinking about YouTube as another platform through which to market your music. And that makes understanding the data and breadth of YouTube playlists essential.